When starting a blog, writing those first words of a new blog article demands thinking about potential topics, angles, and questions.
Even if you already know roughly what you want to talk about, creating attractive, informative and popular web content requires you to find those right words many are searching for.
And that isn’t easy at all.
If you’re only starting out as a blogger or content writer, it can be overwhelming to find the best way of writing posts or articles. There are hundreds of articles about how to make money online out there and if you want to make money with your blog you should publish articles that will lead many more visitors to your website.
That’s where creating SEO-friendly content comes in. It’s an important starting point for any blogger or web content writer to increase the daily organic traffic to their site and improve their exposure and visibility. Manuela Willbold has been blogging and copywriting for ClickDo and SeekaHost for years now and her articles have attracted thousands of readers. She shares her secrets below.
So, let’s get started.
#1 Formulate the ideal headline
The headline of your article is key as this is what your readers will see first, however they find your written piece. If it’s not what they’re looking for and doesn’t invite them to read on, you’ve already lost them there and then, no matter how great your content might be.
Your headline should
- Include crucial key words for your topic, e.g. if you’re writing about “saving money” use various SEO research tools such as Google Analytics, Ubersuggest or SEMrush to look for related searches for this key word. You’ll get an idea of what your target readers look for most in this area and you should use those words in your headline and body. Go for the ones that are easier to rank first.
- be catchy, e.g. not too long, but offer your readers a straight-forward answer to their question. According to Neil Patel’s research headlines containing numbers are a winner both in Google searches and on social media. What readers also like is when they’re addressed in the headline and a solution is offered, e.g. ways to find… or how to…
- touch on your readers’ emotions, e.g. mention either a very bad feeling and how to deal with it or offer advice on how to solve a pressing problem, e.g. what to do if… or why… doesn’t work and how to improve it.
#2 Research the most relevant key words
- as already mentioned, to identify what your potential readers are looking for with regards to your content topic is crucial. It will enable you to focus on everything your readers might want to know, and this will lead to more clicks and reads. You can also check forums like Quora to see what people in your niche want to know.
- There are many ways to use SEO research tools for keyword analysis. You can learn how the best SEO consultant in London, Fernando Raymond, does it at SeekaHost University through his SEO online courses.
- Make sure you use those key words wisely so your article still has a good flow or else your readers will switch off quickly. Smartblogger recommends breaking up long paragraphs into shorter ones, to speak your reader’s language and not use too complex concepts and words.
#3 Structure your article right
Make sure that your article is sectioned in the following way:
Introduce and seduce
Encourage your readers to stay with you when you introduce your topic. Draw them in by talking about something they can relate to and that makes them feel like what they’re reading is helping or giving them something. It also helps to incorporate emotions, frustrations, a problem etc. This will make your reader want to learn more. Focus on the questions you have found when doing your research.
Short and sweet advice
The main body of your article should cover all the advice and useful information your readers came to look for. Here you have to fulfil your promise from your headline, and you should do so in an entertaining, informative or even humorous way, depending on your topic. It’s important to structure your main body so that the reader sticks with your piece. The bounce rate (the rate a person closes your page after having opened it) shows you how long your readers spend time reading your content (accessible through Google Analytics). If it is high, you’re doing something wrong. And this will also affect your ranking on Google. ClickDoers suggest using short paragraphs and subheads in order to not overwhelm readers with hard to digest content and to make it easier on the eye. BUT: each section should contain valuable information!
Motivate and call for action
Summarize what you’ve covered in your article and offer your readers ways of using this information. Give examples, offer ideas and suggestions useful for your readers and make them feel like it’s achievable. Empower them by showing how to use the information you have provided to answer their initial questions or solve their problems. If they feel you’ve done a great job at this, they’ll certainly be back for more. This is also a good time to offer a “call to action”, if you want to introduce another article, service or product related to the topic.
Now it’s time to publish that masterpiece and watch your blog grow.
Once you have hit more than 1000 visitors per month, you’re on your way to monetise your blog in various ways.
You should also check out some of the top bloggers in your country and niche to be inspired and think about how your blog can offer something different. Often bloggers or copywriters meet and network in popular co-working spaces to grow their online businesses.
Go on, you can do it!